In an industry where many beginners feel pressured to work for exposure or accept the lowest possible rates, Nadeem Khaled’s approach to voiceover work is refreshingly bold—and deeply grounded in self-respect.

“For me, it’s never been about collecting brand logos,” Nadeem says. “It’s about the value I can offer right now.”

That mindset has guided him from day one. While others feared scaring off clients by quoting professional rates, Nadeem stood firm. “When you’re desperate, you’ll accept any price. But if you set a minimum, you’re setting a standard.” He made it a point to study established resources like the GVAA and Gravy for the Brain rate guides, using them to determine what a fair rate meant to him—not just financially, but emotionally.

One story that stands out is when he quoted $400–$500 for a perfume ad in the Gulf. The client, surprised by the figure, balked at first. “Just because you haven’t paid that much doesn’t mean it doesn’t happen,” he told her. Eventually, she agreed—and by the next morning, they were recording. His delivery, precision, and professionalism spoke louder than any negotiation ever could.

“If you want a $50 job, that’s fine. But if you want this level of quality, this is what it takes,” he explains.

Nadeem admits he’s done lower-budget work in unique situations, but he’s built a reputation around premium quality. Clients now approach him saying, “We hear you’re expensive.” His response? “Let me send you a quote—then decide.” More often than not, they’re surprised at how reasonable it actually is.

The takeaway? Price yourself with confidence, back it up with quality, and let your work do the convincing.

Takeaway for Creatives

Research industry rates before quoting.

Set a minimum you’re happy with, and stick to it.

Communicate clearly—clients respect transparency.

Deliver excellence to prove your worth.

In voice-over, as in many creative fields, your rate isn’t just a number—it’s a statement of your confidence and the quality you promise. Follow Nadeem Khaled’s lead: know your value, set your standard, and let your work speak for itself.